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15 Signals Analysed
Across 3 pillars — from robots.txt to llms.txt
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Built for AI Search
Optimised for ChatGPT, Gemini, Perplexity — not just Google
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Actionable Fixes
Get your top 3 recommendations instantly, free
Sample Results
72Well Optimised
Accessibility
26/33
Readability
24/37
Understandability
21/30
FixAdd an llms.txt file for AI crawlers
FixAdd FAQ schema markup to key pages
FixImprove author attribution on blog posts
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✓Free forever✓No login required✓Results in ~30 seconds✓15 signals analysed
What is a GEO Score?
A GEO Score measures how well your website is optimised for AI-powered search engines like ChatGPT, Gemini, and Perplexity. Unlike traditional SEO scores that focus on Google rankings, a GEO Score evaluates whether AI models can discover, understand, and accurately cite your brand in their responses.
Cited's free GEO Score scanner analyses 15 signals across 3 pillars to give you a 0–100 score in about 30 seconds — no login required, no cost.
What Does the GEO Score Measure?
Accessibility
33 points
Can AI crawlers find and access your content?
- robots.txt AI Crawler Access (10 pts)
Allow GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and Bytespider in your robots.txt file - Sitemap Accessibility (8 pts)
Publish a valid sitemap.xml with lastmod dates at /sitemap.xml - Page Crawlability (7 pts)
Ensure pages return HTTP 200 without requiring JavaScript to render content - llms.txt Presence (8 pts)
Publish a structured /llms.txt file describing your brand, products, and key content URLs
Readability
37 points
Can AI parse and understand your content's structure?
- Heading Hierarchy (7 pts)
Use one H1 per page and nest headings logically (H2 under H1, H3 under H2) - Answer-Block Formatting (7 pts)
Include FAQ sections, Q&A patterns, and question-style headings (What/How/Why) - Content Depth (6 pts)
Aim for 800+ words of substantive content on key pages - Internal Linking Quality (5 pts)
Add 5+ contextual internal links per page, beyond nav and footer - Meta Description Quality (6 pts)
Write meta descriptions between 80–160 characters on every page - Open Graph Tags (6 pts)
Include og:title, og:description, og:image, and og:type on every page
Understandability
30 points
Can AI extract meaning, context, and authority?
- JSON-LD Structured Data (8 pts)
Add Organization, Product/Article/BlogPosting, and FAQPage schemas in JSON-LD format - Author Attribution (5 pts)
Add author names and Person schema to content pages - Trust & Credential Indicators (5 pts)
Publish an About page with team info and visible contact information - Content Freshness (5 pts)
Keep content updated; show last-modified dates on key pages - AI-Optimised Content Signals (7 pts)
Build comparison pages, buying guides, and “best of” lists for your category
Frequently Asked Questions
What is a GEO Score?+
A GEO Score is a 0–100 measure of how well your website is optimised for AI-powered search engines like ChatGPT, Gemini, and Perplexity. It evaluates 15 signals across 3 pillars — Accessibility, Readability, and Understandability — to determine whether AI crawlers can technically access and process your content.
Is the GEO Score really free?+
Yes, completely free. No login, no credit card, no trial period. Your score and pillar breakdown are always visible. We only ask for an email if you want to unlock the detailed breakdown of all 15 individual signals.
How is the GEO Score calculated?+
The GEO Score is calculated using 15 rule-based signals — no AI or LLM is used in the scoring itself. We crawl up to 5 representative pages from your site using a real browser and check for specific, deterministic factors like robots.txt permissions, structured data, heading hierarchy, and llms.txt presence. The scoring is transparent and reproducible.
What’s the difference between a GEO Score and an SEO score?+
An SEO score measures how well your site ranks on Google search results. A GEO Score measures whether AI models like ChatGPT, Gemini, and Perplexity can discover and cite your brand in their responses. SEO focuses on keywords and backlinks; GEO focuses on structured data, AI crawler access, content formatting, and machine-readable signals.
How long does a scan take?+
About 30 seconds. We crawl up to 5 representative pages from your site using a real browser, analyse 15 signals across those pages, and compute your score. You can watch the progress in real time as each check completes.
What is a good GEO Score?+
GEO Scores fall into four bands: 80–100 is Fully Optimised (your site provides strong technical signals for AI crawlers), 60–79 is Well Optimised (solid foundation with some gaps), 40–59 is Partially Optimised (notable gaps in technical readiness), and 0–39 is Not Optimised (foundational work needed across multiple areas). This score measures technical readiness, not actual AI visibility.
Why do you need my email?+
Your score, pillar breakdown, and top 3 fixes are always free and visible without an email. We ask for an email only to unlock the detailed breakdown of all 15 individual signals. This helps us understand who’s using the tool and follow up with relevant AEO/GEO insights.
What is an llms.txt file?+
An llms.txt file is an emerging standard for providing AI-readable descriptions of your website, similar to how robots.txt tells search crawlers what to access. It gives AI models a structured summary of your site’s purpose, content, and key pages — making it easier for them to understand and accurately cite your brand.
Can I scan my competitor’s website?+
Yes, you can scan any public website. Many users scan their competitors first to benchmark their own AI readiness. Compare scores across your category to identify where you’re ahead and where you’re falling behind in AI visibility.
How can I improve my GEO Score?+
Start with the Top 3 Fixes shown in your scan results — these are ranked by impact and tell you exactly what to change. For a comprehensive improvement plan covering all 15 signals with competitive benchmarking, explore Cited’s AI Visibility Reports.