Cited is an AI search optimization platform. We track how the AI platforms your buyers use answer their questions, trace every answer back to the pages that produced it, hand your team the ranked work that closes the gap, and then measure whether the work landed.
Everything below comes from our own pipeline, not an estimate
That gap is the whole reason this company exists.
Hold the first organic result on Google for a buying question, then type that same question into ChatGPT. Your brand may not appear at all. The two systems read the web differently, and the second one publishes no ranking you can look up.
The tools that existed when we started answered one question: are you mentioned, yes or no. That is a scoreboard. It does not tell a marketing team which page to write, which source to pitch, or whether last quarter's work changed anything. So we built the measurement first and the product second.
The measurement became the Cited Index, a free public benchmark of 339 Indian brands across 12 categories, scored on 314 non-branded prompts across ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode. The methodology is published in full alongside it, and it made Cited India's first AI search optimization platform.
Cited is what happened when we pointed that same pipeline at one brand and kept going. The practical difference for a marketing team is that every number opens. A mention rate expands into the prompts behind it, the answer text, the date, the platform and the pages the engine cited. The work that follows names a page, a source or a competitor, ranked by what it is likely to move.
Track where you stand, find the pages deciding it, do the work, then check whether the number moved. Anything we ship has to sit somewhere on that loop.
Your prompt library runs daily against up to seven AI platforms, scoring you and your named competitors on the same questions on the same day. A score that moves because the question changed is not a score, so the basis stays fixed.
Every stored answer is traced back to the sources that produced it, yours and your competitors'. That is what turns an absence into something a team can act on, and it is the part most tools stop short of.
Each task says why it was chosen and is ranked by expected impact. The tracking that found the gap is the tracking that measures whether the work closed it. A read-only API and an MCP endpoint put the same numbers inside your own tooling.
Four rules that decide what ships and what does not.
The benchmark, the method and the scoring rules are all public, on brands that pay us nothing.
Something not answered here? Talk to us.
Twenty prompts across three AI platforms, back within a day, no card.
Cited is operated by Safairah Technologies Private Limited (CIN: U62011MH2026PTC471673), a company incorporated in India.
